The service has three monthly plans and three one-time website packages. Plans start at $2,998 per month and websites at $3,500. All prices are in Canadian dollars, plus GST/HST based on your province (GST and QST in Quebec). Before any of it, there is a 7-day free trial that needs no credit card.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
The three monthly plans
| Plan | Price | What it includes |
|---|---|---|
| Starter | $2,998/month | Your website with an SEO page for each service, plus Business Profile and local SEO work, a basic ads setup on Google and Meta, a monthly report, and hosting with maintenance |
| Growth | $4,498/month | All of Starter, with deeper SEO and content work added, paid ads across several channels, retargeting, a CRM connection, review generation, and reporting every week |
| Elite | $8,998/month | All of Growth, with video marketing and PR outreach added, your own dedicated account manager, a live real-time dashboard, a strategy call each month, and custom reporting |
Each plan runs on the same calendar: trial, onboarding, launch and the monthly cycle. What changes is how much work happens inside each month.
One-time website packages
If you only need a website, or want one before starting a plan, there are three packages.
| Package | Price | Scope and timeline | Ongoing |
|---|---|---|---|
| Essential | $3,500 one-time | 5–7 page custom website in 2–3 weeks | $149/month hosting and maintenance |
| Professional | $6,500 one-time | 10–15 page conversion-focused website in 3–4 weeks | $249/month hosting, maintenance and CRO |
| Enterprise | $12,500 one-time | Unlimited pages and locations in 4–6 weeks | $449/month full management |
The full price list, kept current by the group's agency brand, is on the HVAC.Agency pricing page. If the two ever differ, that page is the reference.
What a month actually costs, with tax
Owners budget better with the real monthly figure, so here it is at 5% GST, the rate in BC, Alberta, Saskatchewan, Manitoba and the territories. Ontario adds 13% HST instead.
- Starter: $2,998 + $149.90 GST = $3,147.90
- Growth: $4,498 + $224.90 GST = $4,722.90
- Elite: $8,998 + $449.90 GST = $9,447.90
Ad budgets paid to Google or Meta sit on top of these figures and are agreed separately in writing.
What drives the right plan
Four things decide which plan makes sense, and none of them is the length of the feature list.
- Your market's competition. A small town with three competitors can often be won on Starter. A large metro, where dozens of companies run ads and publish content, usually needs Growth's content volume and review work.
- Your job values. The higher your average replacement ticket, the easier a larger plan pays for itself. A company selling $12,000 heat pump systems needs fewer extra jobs to cover Elite than one living on $200 service calls.
- Your capacity. There is no sense buying more calls than your crews can take. If you are booked three weeks out in January, the plan should match.
- Your ambitions. A second location, a new specialty or a move into commercial work changes the volume of pages and campaigns required.
A worked break-even check
Here is the test we ask every owner to run before choosing a plan. Take your average gross profit per job and divide the monthly plan cost (with GST) by it. The result is the number of extra jobs a month the plan has to produce just to pay for itself, before ad spend.
- An owner with $1,800 average gross profit on Starter needs about 1.75 extra jobs a month ($3,147.90 ÷ $1,800).
- The same owner on Growth needs about 2.6 extra jobs ($4,722.90 ÷ $1,800).
- On Elite, about 5.25 extra jobs ($9,447.90 ÷ $1,800).
If those numbers look unreachable for your market, start smaller. We would rather you begin with a website and come back later than sign up for a plan your margins cannot carry.
Terms in plain language
- Trial: 7 days, free, no credit card.
- Lock-in: none. Notice terms are written into your agreement before you start.
- Accounts: set up or recovered in your company's name.
- Tax: GST/HST based on your province (GST and QST in Quebec), at CRA rates checked 2026-10-23.
- Scope: marketing and consulting only. We are not an HVAC contractor, so no fee ever covers equipment, installs or repairs.
Our FAQ covers contracts, ownership and what happens if you leave. To talk through which plan fits, see contact, or read the results page to see what the work produced for HVAC companies.
Frequently asked questions
Do your prices include sales tax?
No. Every plan price is in Canadian dollars, with GST/HST added for your province (GST and QST in Quebec). At 5% GST, for example, the Starter plan comes to $3,147.90 a month.
Is ad spend included?
The plan fee covers our work. Money paid to Google or Meta for clicks and views is a separate budget you approve in writing. We set out both figures before anything goes live.
Can I change plans later?
Yes. Many companies start on Starter and move to Growth once tracking shows where more spend will pay off. Talk to us about timing, especially before your busy season.
What does the free trial cost?
Nothing. The 7-day trial covers a digital marketing audit, a website performance check, an SEO analysis and competitor benchmarking. No credit card is required.