One service, thirteen calendars: how the plan changes across Canada

West Coast: British Columbia

The calendar here is gentler at the coast and much harsher inland. BC's southwest has mild, wet winters, while the Interior and the North face longer, colder heating seasons. A company in Victoria and one in Prince George need different months for their heating push.

BC homes are split between natural gas and electricity for their main heat, which makes heat pump content a large and permanent part of the plan. Income-qualified provincial rebates changed in July 2026, so rebate pages need careful dating. See British Columbia.

The Prairies: Alberta, Saskatchewan and Manitoba

The heating season starts early and finishes late, so the fall calendar has to be ready by the end of summer. Alberta and Saskatchewan are dominated by natural gas heat, according to Statistics Canada, which keeps furnace and boiler replacement at the centre of the plan. Manitoba has a more even mix of gas and electric heat and active heat pump rebates.

• Alberta: cold winters with chinook swings in the south, and a safety codes system with several delivery bodies.
• Saskatchewan: long prairie winters and a utility rebate for high-efficiency gas equipment.
• Manitoba: one of southern Canada's longest heating seasons and open heat pump rebates.

Central Canada: Ontario and Quebec

Central Canada holds the largest markets and the most competition, so the build phase of the calendar matters most here. Ontario is mainly gas-heated, with an open provincial home renovation rebate program, and restricts who can advertise certain regulated work. Quebec is mainly electric-heated, and marketing for Quebec customers must be available in French, as the OQLF explains for businesses.

In practice, onboarding for a Quebec company includes French pages and French ads from the start, not as a later project. See Ontario and Quebec.

Atlantic Canada: New Brunswick, Nova Scotia, PEI, and Newfoundland and Labrador

Atlantic markets are where oil-to-heat-pump switching shapes the calendar. Heat pumps are already a major primary heating system in the Maritimes, and several provinces have had programs to move homes off oil, some of which closed in 2026. Seasonal content here is as much about replacing oil systems as about winter repairs.

• New Brunswick: Canada's only officially bilingual province, with NB Power's savings programs.
• Nova Scotia: heat pump rebates for new installs and income-based programs.
• Prince Edward Island: high heat pump adoption, with some rebates now closed.
• Newfoundland and Labrador: an oil-to-electric incentive and a damp, windy, long heating season.

The North: Yukon, Northwest Territories and Nunavut

In the territories, heating is needed for most of the year, so the calendar is about steady presence rather than seasonal spikes. Markets are small and spread out, competition is thin, and word of mouth is strong. In Nunavut, private businesses must use Inuktut in commercial advertising, a requirement set out in legislation listed by the Languages Commissioner. See the territories.

National programs that touch every region

Most home energy programs are now provincial or territorial, and the main new federal one is not open yet. As of October 2026, the federal government has announced a National Heat Pump Rebate expected to launch in 2027. The older Canada Greener Homes Grant and Loan are closed, and the affordability program is delivered only in provinces with agreements, according to Natural Resources Canada.

For the service calendar, that means a rebate page is scheduled only once a program is confirmed open, and it is reviewed every month after that. Read the 12-month calendar guide for how this fits the wider plan, or see pricing to compare plans.