Are efficiencyPEI heat pump rebates still open?

As of October 2026, the residential heat pump equipment rebates ended on April 15, 2026, though some earlier purchases may still qualify within a year. The official page also says the free heat pump program is closed. We check before mentioning either.

Is PEI too small for a monthly marketing service?

Not necessarily, but the plan should match the market. Many PEI companies get most of the value from Starter: a strong site, a strong Business Profile and steady reviews. We run the break-even numbers with you during the trial.

What licences should a PEI HVAC company show?

That depends on your work. PEI issues separate licences for plumbing contractors, mechanical contractors doing boiler and pressure vessel work, and people servicing propane appliances. We link the province's inspection services; ask them what applies to you.

HVAC Marketing Service in PEI: How the Calendar Runs

Prince Edward Island is a small market with an unusual profile. More than a third of its homes rely on a heat pump as their main heating system, oil is still common, and the province has run some of Canada's most generous heat pump programs. In 2026 several of those programs closed. For the service, PEI is less about creating demand and more about being the company islanders find, trust and call back.

The PEI market and its buyers

Heat pumps lead PEI's primary heating, with oil close behind. A heat pump was the main heating system in 36% of island households in 2023, ahead of oil (28%), electricity (18%) and wood (8%), based on Statistics Canada figures.

Charlottetown and Summerside are the main centres, with Stratford and Cornwall close to the capital, and none is large by national standards. In a market this size, a company's reputation spreads quickly, both online and by word of mouth. Reviews and a well-kept Business Profile carry unusual weight. The typical buyer is an existing heat pump owner needing servicing or a replacement, or an oil-heated household weighing a switch now that free programs have closed.

When the calendar shifts in PEI

Winters are cold and snowy, moderated by the Gulf of St. Lawrence.

July and August: publish servicing and replacement content for heat pump owners, and switch content for oil homes.
September and October: maintenance campaigns aimed at the island's large installed base of heat pumps.
November to March: heating repairs and emergency calls, with backup-heat content for cold snaps.
Spring and summer: new installs and cooling.

A smaller market means smaller ad budgets. The calendar here usually puts more weight on search, reviews and the Business Profile, and less on paid campaigns.

Reviews deserve special attention on the island. In a small market, a handful of recent, detailed reviews can decide which company a homeowner calls first, and a single unanswered complaint stands out. The service builds a simple routine: a review request after each completed job, a reply to every review within a few days, and photos from real jobs added to the Business Profile each month. None of it is expensive, and over a year it adds up.

Regulators your marketing should reference

PEI's Inspection Services cover boilers and pressure vessels, electrical, elevators, plumbing and propane. Plumbing companies need a Plumbing Contractor's Licence, boiler and pressure vessel work requires a Mechanical Contractor Licence (the current three-year cycle runs to December 31, 2027), and people servicing propane appliances need an LP Gas Personnel Licence.
PEI Apprenticeship handles trade certification, the WCB of PEI workers' compensation, and PEI Consumer Protection consumer matters.

We show the licences you hold, worded as issued, and link the source. We don't advise on which ones you need.

Programs to schedule around, as of October 2026

efficiencyPEI's free heat pump program and oil-to-heat-pump stream: the official page says applications are closed.
Residential heat pump equipment rebates: ended April 15, 2026; purchases made between April 15, 2025 and April 15, 2026 may still apply within a year of purchase.
The province's Free Insulation Program is being expanded with about $15 million under the federal affordability agreement announced on June 29, 2026; current intake details were not verified.

With rebates closed, PEI pages that still advertise them can mislead customers. Taking them down is often the first fix in the trial.

Your first 90 days in PEI

Trial week: audit for outdated rebate claims and benchmark your reviews against local competitors.
Onboarding: servicing, replacement and switch pages; Business Profile fully completed; a simple review request routine.
Month two: small, tightly targeted campaigns, mostly for servicing and emergencies.
Month three: first clean month; usually confirms whether Starter is enough.

See the pricing page, the local SEO page, or the areas hub.

Running the service for a Prince Edward Island HVAC company